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CV

Professional Summary

Ambitious and bold Gen Z brand strategist with accelerated 6 years of  experience in public affairs/government, social media management, guerilla marketing, digital brand strategy, CRM, influencer marketing, and innovative marketing campaigns. Demonstrates strong competence in cross-functional collaboration to achieve project goals. A strategic and insightful candidate poised to drive growth in a rapidly evolving market.

Skills

Multicultural Marketing Social Media Management Influencer Marketing

Data Analysis Project Management Team Leadership Brand Strategy Experiential Marketing  Brand Marketing Account Management Public Affairs Stata Computing R Statistical Computing SQL Programming Yoruba (Native) Spanish (Intermediate)  G-Suite Office 360 Asana Salesforce Hubspot 

Work Experience

Dec 2023- Jan 2024

Director of Cultural Insights and Brand Strategy | JUV Consulting 

  • Standardize and implement company-wide methodology for all strategic projects across diverse client portfolios by utilizing socio-cultural analysis to translate proprietary research insights into compelling strategic recommendations, cultural intelligence briefs, and captivating creative concepts for high-profile clients.

Jan 2023- Dec 2023

Director of Impact Strategy and Culture | JUV Consulting 

  • Achieved 30% of new business sales within Fortune 500 companies for our client portfolio by proactively identifying and engaging target clients, while providing strategic directions, cultural intelligence briefs, and innovative brand strategy suggestions tailored to captivate and engage the Gen Z audience

  • Lead the development and programming execution for ZCON, the first ever major Gen Z lead conference, added all created off-site social impact programming for the ZCON “Day of Action”

  • Directed events, creative and influencer marketing strategy 13 + prominent brands including, Meta, e.l.f beauty, LVMH brands, Unilever Brand , L'Oreal Brands and GoFundMe

  • Increased Gen Z's voice and brand awareness for clients by designing and leading various social media marketing initiatives, 30+ influencer marketing campaigns that increase brand engagement

  • Lead 5 strategy-drive RFPs resulting in new business with clients such as Ogilivy, Dove and T-Mobile

Mar. 2022- Dec 2022

Associate Director of Social Impact | JUV Consulting 

  • Standardized company’s methodology for creating multicultural marketing, social impact, and ESG initiatives for clients

  • Orchestrated creative strategies and socially conscious campaigns in collaboration with C-Suite executives resulting in a 16% uplift in sales through innovative pitches for Fortune 500 clients.

  • Lead external DEI communications and crisis response management for brands including SCJohnson Company 

  • Enhanced workplace culture by focusing on Equity, Diversity, Inclusion, and Belonging (EDIB/DEI), successfully uplifting employee satisfaction by 32% through data-driven initiatives and education.

  • Produced and directed META’s United Nation’s COP 27 marketing activation campaign and received 10M impressions

Oct. 2021- Oct. 2022

Diversity, Equity, and Inclusion Fellow | Cornell University 

  • Plan topical events and develop new resource materials to enhance graduate student community knowledge as it relates to diversity equity, inclusion, and belonging.

  • Liaised dialogue between administration and students to relay concerns, programmatic offerings, questions, successes, and goals.

  • Create, implement, and execute innovative diversity solutions for retention using university acumen and industry expertise.

Nov.2020- Mar.2022

Strategic Consultant | Young Leader Strong City 

  • Conduct risk assessment and research on analysis on student achievement trends and socio-political climate And legal landscape to address educational inequity in K-12 education.

  • Facilitate diversity, equity, and inclusion training for members of Dallas-Fort Worth public school system to educate students and educators on topics of race, ethnicity, gender, and sexual identity.

  • Source, hire, and manage talent for annual summit for over 200 students and community members in the Dallas-Fort Worth Metroplex.

Oct. 2021- Feb 2022

Race Equity and Inclusion Intern | Vera Institute of Justice 

  • Collaborate cross-functionally across the organization to operationalize the Race, Equity, and Inclusion Action Plan. 

  • Assist in preparing communications for the Institute to elevate community engagement in diversity, equity, inclusion and belonging initiatives

  • Produce cohesive reports and monthly newsletters on the progress of the REI Action Plan and the impact on Vera’s community.

August 2020- Feb 2021 

Congressional Intern | U.S House of Representatives 

  • Produced policy and cosponsored recommendations on newly introduced legislation for the congressman to support.

 

  • Attended meetings, hearings, and briefings to keep congressman and constituents informed about current legislative issues.

 

  • Facilitated correspondence to constituent to provide resolutions to their ongoing difficulties with various federal agencies.

Education

2021-2023

Cornell University 

Master's in Public Administration, Human Rights and Social Policy 

2020-2020

Princeton University 

Public Policy and International Affairs Fellowship 

2017-2021

University of North Texas

B.A. Political Science

Publications

Does Democracy Affect Response to COVID-19?, Public Policy and International Affairs Fellowship, Princeton University 2020

  • Cross-examined policy scores of several countries and the number of COVID-19 cases to establish link between levels of democracy and SARS-Cov-2 government response.

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